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Who Created Rudolph?

Do you know which department store created Rudolph the Red-Nosed Reindeer?  It was Montgomery Ward.  Did you guess Macy’s? 


Rudolph was the brainchild of Robert May in 1939, intended to be an advertising gimmick.  Did it work?  Well, Rudolph is still around.  Montgomery Ward stores closed in 2001 but the name returned in 2004 as an online/catalog business. 




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